I'm fine if they want to save even more money by avoiding the use of "friends".

Some companies don't like the word colleagues.  Colleagues implies a working relationship.  Working relationships imply an hierarchy.  Hierarchy implies the relationships are not as collegiate as they could be if everyone were truly equals, despite the inequality of titles, location, and other factors.  Friends is nicer.  And it's funny.  Because you can all pretend you're sort of in the mafia, which isn't hierarchical at all, and that everyone is a made man, free to openly discuss business.

Then again, it may just be a way for upper management to avoid learning names.

I was pondering whether this was the longest wording I've ever used in a Snarky.  Could be.  If so, I dedicate it to all my reader friends...you know who you are.  If it's too much to read, che peccato.

Snarky: We feel allowing anyone at director level or higher to use "our developer friends" will save the company money by allowing them to focus on something other than learning your names.
Title: I'm fine if they want to save even more money by avoiding the use of "friends".