We should market to more patient people because I'm worried that means all our current customers are dead.

We literally continue this week with Great Moments in Recent Metaphor History III.  Perhaps in this case the implication is the customer has time to read a book.

Snarky: Every moment we're down is a literal eternity to our customers.
Title: We should market to more patient people because I'm worried that means all our current customers are dead.